...to add to the ones from before (and to the recent avant-garde discussion as well), this time from rae armantrout's interview with tom beckett, in a wild salience (1999):
Right now I feel pretty pessimistic about social space. Contemporary American culture is such a degraded linguistic environment. Have you seen that Taco Bell ad where a chihuahua, dressed like Pancho Villa or Che Guevara, encourages a cheering peasant army to try the revolutionary new taco, the Gordita? So much for the avant-garde. What do we do?
Stop watching television someone might say. But this stuff is so telling. What do we do? Put it in poems (and interviews) and perpetuate it? Hope that this culture can get its tongue so far into its cheek that it will implode??